Lindsey Martinson

Product strategy · Applied AI · Team leadership

What do we want
the outcome to be?

I lead product and design from discovery through launch. I get into the details with the people doing the work, decide where AI can help, and give teams a clear way to see if what we built made a difference.

Lindsey Martinson smiling in a light blue shirt
Lindsey MartinsonProduct leader

Did the release work?

Pick a goal for a fictional booking release. See what we’d build, how we’d measure it, and what the result would tell us to do next.

Selected outcome

Release result

What we did

    What happened

    Next move ·

    Selected work

    ElevateCurrent workFinding where AI can give teams time back

    I worked directly with Flight Operations, Sales, and Finance to understand which steps took time, where information lived, and where people needed to exercise judgment.

    What I prioritized

    I used those conversations to identify work we could simplify, automate, or stop doing, then worked with leadership and engineering to assess what teams could realistically adopt.

    What I built

    I built AI agents, reusable workflows, and ways to query operational data in plain language. In Finance, I prototyped matching fuel receipts against accounting records so the team could focus its review on exceptions.

    ElevateWeb and mobileRelaunching the Elevate Jet booking experience

    I led product and design for the web and app relaunches, setting priorities across the booking journey and working with engineering and marketing to get both releases out.

    Product decisions

    I worked through search and booking priorities with design and engineering, balancing what customers needed with what the teams could deliver across both channels.

    Delivery

    I made requirements and release priorities explicit so engineering, design, and business partners could make decisions together and see what was ready to ship.

    Elevate Jet web booking interface with a flight search form
    Current public booking experience.
    View booking site ↗View mobile app ↗
    EcolabConsulting engagementGetting five development teams behind one outcome

    Ecolab brought me in as a product consultant. Working on KitchenIQ, I built an operating model to align five teams around a shared outcome and connect what was on the roadmap to what teams were ready to build.

    Operating model

    I established shared planning and refinement practices and gave Product, Engineering, Design, Sales, and QA a clearer way to coordinate release readiness.

    Practical AI

    I built workflows that turned discovery conversations into backlog items and helped translate feature details into documentation customers could use.

    KitchenIQ app home screen with positions, tasks, and checklistsSecond screen from the public KitchenIQ app listing
    Current public KitchenIQ screens.
    View KitchenIQ ↗
    AchievePersonal loansGiving the personal loan team a shared way to measure progress

    My work included the personal loan website and onboarding. I led product launches from discovery through launch and measurement, bringing Sales, Operations, Marketing, and Engineering around shared outcomes.

    What success meant

    I used shared objectives and KPIs to make it clear what the teams wanted to improve and how we would know if the product was moving in the right direction.

    What informed the next decision

    I used funnel data and experiments to guide priorities and kept measuring after launch to inform what we should work on next.

    Achieve personal loans landing page and loan amount selector
    Current public personal loan page. The experience has had time to evolve since my time there.
    View Achieve Personal Loans ↗

    How I get the work done

    I get close enough to the work to see what’s slowing people down. Then I can help leaders make the investment decision and work with the team on the details that make it deliverable.